rbconsulting.at · Vienna, Austria
Three decades of international DRTV expertise — from concept to broadcast, from idea to shelf.
Discover the expertiseAbout Robert Bartonek
For more than three decades, I have been working at the heart of the international DRTV, teleshopping, and infomercial industry. My career began in the early days of direct response television, and over the years I have helped shape, produce, and launch countless successful TV shows, commercials, and product campaigns across Europe and worldwide.
My core expertise lies in developing market-ready product concepts, producing high-impact infomercials, and building scalable sales strategies for TV, online, and retail. I work closely with manufacturers, innovators, and distributors to transform strong ideas into profitable consumer products.
Throughout my career, I have collaborated with leading teleshopping networks, production companies, and global partners. My work includes product launches, brand building, script development, creative direction, and international distribution.
Today, I support companies in bringing their products to market with the same passion as on day one — combining experience, intuition, and a deep understanding of what truly sells.
What I Bring to Your Product
High-impact formats built for response. From script to final cut, crafted to convert viewers into buyers.
Deep relationships with European and global teleshopping networks, retail buyers, and media partners.
Identifying and shaping products with genuine market potential — before a single euro is spent on production.
Messaging that resonates. Narratives engineered for trust, urgency, and direct response at scale.
Building product brands that travel — from teleshopping debuts to retail rollouts across multiple markets.
Scalable multi-channel strategies spanning TV, online, and retail — with the track record to back them up.
Whether you have an idea at concept stage or a product ready for market — I would be glad to hear from you.
office@rbconsulting.at